Rila

Rila was an iOS app designed to help agents network simply by creating a listing. Agents can share photos of a home the minute it becomes available on the market and update details as they change, bypassing the long wait times on traditional real estate tools.

My Role

When I started at Rila as a User Interface Designer, I quickly began creating a brand identity for the app and the design system. This included creating the brand mark, visual style & tone and developing the symbol libraries structure with the design system. Within a few months, I quickly grew into a Product Designer working with the Director of Product and CTO to define new features in the app. 
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Branding

When I started at Rila as a User Interface Designer, I quickly began creating a brand identity for the app and the design system. This included creating the brand mark, visual style & tone and developing the symbol libraries structure with the design system. Within a few months, I quickly grew into a Product Designer working with the Director of Product and CTO to define new features in the app. 
Because we are a lean start up, I had the unique opportunity of working on features from ideation to production, then iterating on previous features with enhancements. I played a role in every step in the production of a feature. 

At the beginning of each sprint, we started with fine-tuning tech requirements. Depending on the feature, I either conducted research or began low fidelity designs. At this stage the designs were meant to fulfill the requirements and sometimes uncover new, unaddressed concerns about the feature.

Next, I began creating designs and prototypes to further define the functionality of the feature. Finally, the design team presented and communicated designs to developers via Zeplin, Principle prototypes, and specs.

Once the feature was developed and passed QA, I would give the feature one last pass. If there was a concern with the functionality, I had to decide its importance and prioritize whether or not the bug needed to be fixed immediately.
Feature: How do we help and existing new users curate their feed?

To see homes in the feed, users had to follow cities, neighborhoods or regions. We called them, ‘Places’. After defining the tech requirements with the team, I began creating wireframes for the expected screens.

Since the places that users added directly affected the homes they would see in their feed, we knew that the feature needed to be accessible from the user’s preferences. I designed how users would add new places, then designed empty states that provided new users with shortcuts to customizing their feed.
Enhancement: How do we make creating a post faster and easier for a user?
As the app attracted more and more users, we observed that nearly half of all users were not finishing the post create process.

When we initially created the feature, we made sure that we were only asking for basic info about a home. However, after conducting informal user research, we learned that users felt that the existing post create process was too long and tedious.
Before working on a solution, the design team reviewed our upcoming features and noticed that many relied on a shorter and quicker post creating process. Once we got the rest of the team onboard with the importance of this enhancement, I began reviewing our research, support tickets and Firebase analytics to uncover new info.
After a few cycles of wire-flows and team reviews, I was able to narrow down the enhancement to three core improvements:

1. Allow users to add multiple photos and videos at once

2. Auto-populate listing addresses to users by pulling meta-data from the photo

3. Reiterate that home details are option by treating them like “tags” that can be added to the listing
The solution fit right in with one of our major features that allowed users to suggest homes to each other.

We expect that with the new post create process, an agent can suggest a home quickly without feeling overwhelmed.

In the example below, our persona "Britt the Buyers Agent" is suggesting a home to another persona "Matt the Motivated Buyer"
Other Notable Contributions
Illustrations

Created all illustrations in the app.
Primers

Designed all permission primers.
Avatar Camera

Designed and maintained avatar camera screens and flow.
Rila Website

Designed a website for the app.

Rila Contest Page

Designed a simple website for marketing contest.