SkinLab USA aimed to update their website to reflect the level of clientele frequenting the spa and improve user retention. Since they had predetermined business plans, they wanted the website up and running in a few short months.
Although we were short on time, I didn’t want to design the website without a bit of research. So, I approached this project from a UX perspective and began with a reimagined usability audit.
First, I aimed to document or discover any glaring usability issues. As someone that has never attended a spa, but was very interested in visiting one, I used my lack of knowledge as an asset. I worked diligently to approach the audit from a position of documenting obvious usability issues and avoiding personal preferences.